1. Product Images
Image quality is an important part of Amazon product marketing. To rank higher on the search results, use high-quality images on your product listings. Use HD images with 1280 x 1280 pixels or more. Keep your images clean—a clear picture of your product on a white background. Also, include 5-8 other images, infographics, and videos that showcase your product.
2. Product Titles
Product titles also play an important role in Amazon product marketing. The best titles have at least 100-150 characters (not words), with relevant keywords and descriptive words. A few other tips for better titles: capitalize the first letter of each word; mention color or quantity, if any; and don’t overstuff keywords.
Reviews are crucial to your product listing performance, too. Products with 500-1,000 reviews or more tend to rank higher. Also, the better the score, the more Amazon’s algorithm will favor your listing. Optimize your listing by asking for and managing reviews. Be quick to respond to negative reviews, and thank customers for positive reviews.
4. A+ Content
This helpful tool is available to sellers who are part of Amazon’s Brand Registry. A+ Content has many useful templates and resources to optimize your listings and improve your rankings and customer visibility. Sellers and brands who use A+ Content often see a 3-10 percent increase in sales!
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