One part of your Amazon business you should always keep track of is your conversion rate. The higher your conversion rate, the more you sell. Here are 10 hacks to increase Amazon Product conversions fast!
- High-Quality Product Photos
Good product photography is essential on Amazon. The best Amazon product marketing uses high-quality photos from every angle and shows the product in use. The more your customers can see your product, the more likely they are to buy.
- Offer Free Shipping
Most Amazon customers will choose one product over a similar product if it comes with free shipping—especially free AND fast shipping. We recommend offering free shipping for your products, or better yet, join Fulfillment by Amazon to automatically qualify for Prime shipping.
- Ask For and Reply to Reviews
Amazon product marketing doesn’t work well unless you have great reviews. Most Amazon shoppers will pick your products over another brand’s if you have more highly rated reviews. When a potential customer sees good reviews this is sure to increase Amazon product conversions.
When customers buy from you, ask for a quick review and reply to all the reviews on your products, both the good and the bad.
- Improve Your Product SEO
One of the best ways to increase your conversion rate is to improve your product SEO. The better your product keywords are, the more likely your products will appear in searches.
Include well-researched keywords in your product titles, descriptions, and bullet points, as well.
- Offer a Discount or Coupon
It may sound like a no-brainer, but it works. People are drawn to discounts and coupons. You can increase your conversion rate by providing small discounts or coupons for a limited time. Amazon’s algorithm will take notice and so will your customers.
- Competitively Price Your Products
If your products are priced similarly or slightly below your competition’s, you’ll win the sale nearly every time. Amazon shoppers constantly look for great prices on products they want, so to increase your conversion rate, competitively price your products.
Do your research. Look at your competitors. Tweak the price as needed, and you’ll find the sweet spot in no time.
- Create Scarcity
“Low stock.” “Low inventory.” “Only 3 left in stock.” These phrases trigger scarcity and cause your customers to take action. By creating scarcity, your customers will feel the need to buy products right then and there.
- Promise and Deliver Great Customer Service
One of the often-overlooked hacks to Amazon product marketing is customer service. If customers know they’ll be taken care of no matter what, you’ll build trust with them. Call it out in your product descriptions or bullet points, then deliver on that promise.
- Add Video
Customers love video. They’re quick, informative, and help show the product in action. Create 30-second videos for all your products, and you’ll likely see an increase in conversion rate.
- Get Help From the Pros
If you really want to increase your conversion rate, call in the big guns! Our team at Nu Dawn eCommerce can help you see a big jump in your conversion rate by improving your product pages, creating engaging ads, and more. Click the button below to schedule a free consultation with us and learn how we can help your Amazon business grow today.
